Full Pull Industries is a dynamic entity dedicated to revolutionizing the sport of truck and tractor pulling. Established in 2021, the company aims to modernize this traditional motorsport, which has been a staple of rural America for over 75 years. Their mission is to enhance fan engagement and expand the sport's reach through innovative platforms and unique forms of interaction.
Brief
Full Pull Industries was seeking a new logo to establish a strong visual identity. The logo will be used across print, merchandise, social media, large-scale signage, packaging, uniforms, and embroidery. The brand reflects core values of innovation, tradition, and community engagement, aiming to evoke excitement, pride, and unity among fans and participants. Full Pull Industries differentiates itself by modernizing the traditional sport of truck and tractor pulling, with a focus on enhanced fan interaction and accessibility.
Solution
Logo Design
Visual Identity
Custom Design
Art Direction
Disciplines
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