Armagh Contractors Ltd.
Client:
In 2021, the Downtown West BIA launched ArtWalk, a curated, online, interactive map, filled with information about the artworks, artists, fun facts and engagement questions.
Launching August 2023 is a fresh iteration of the ArtWalk experience. The 2.0 version will take form as a free mobile app that includes audio tours and augmented reality experiences to engage users with high-tech and thought provoking content.
The BIA was looking to get a visual identity that fell in line with project scope. The identity would be used on print media like poster, outdoor signage pole, digital media, like apps, web and social.
Brief:
Solution:
ArtWalk required a word brand that acted as their core visual identity. The workdmark had to convey a futuristic feel, while also being a simple and clean logo that didn’t takeaway from showcasing some of the feature artist and installations.
The wordmark used custom lettering and concentration was spent on incorporating a cue to “AR” in ArtWalk. (Augmented Realty)
Part of the execution of the project required custom tailored pole wraps and banners to be created. Each pole would act as an advertisement as well as a determent to “Vertical Trash” like flyers, graffiti etc.
Branding, logo design, stationary design, decals and print
